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When the popular AI chatbot ChatGPT was launched in November 2022, it was evident that AI technology was going to become popular in every industry. Like other evolving industries, the iGaming industry has embraced AI to improve its services and clients’ gaming experience. From virtual reality (VR) games to marketing techniques, security, and customer support, Artificial Intelligence continuously influences our interaction with iGaming platforms. Here’s how much AI has been integrated into the iGaming industry.

Enhanced User Experience

The application of AI in the industry can be linked as far back as the 1980s when virtual reality (VR) games became popular. This was a golden opportunity for game developers to improve the players’ experience. With VR, players were transported to a realistic gaming environment where they could become the games’ characters and earn various rewards and bonuses.

AI also offers players more personalized gaming experiences by recording and analyzing their behavior, preferences, and patterns. With this data, AI is able to make tailored recommendations and adjust gaming interfaces for each player. This explains why players would often get gaming recommendations based on their past games and preferred promotions. Thanks to AI, iGaming platforms are able to create instant content for each player through procedural generation, further increasing individual players’ gaming experience.

Security Protocols

Machine learning algorithms are a form of AI that is often used to detect irregularities in gaming patterns. These algorithms are designed to analyze the pattern of each player’s gaming behavior. Thus, they can identify cheating, money laundering, and other forms of fraudulent activities.

Aside from detecting fraudulent behavior, AI can also identify problem gambling. Since various statistics have revealed that millions of people have gambling issues, it’s great that AI can help detect the signs early and help platforms enforce responsible gambling measures like deposit limits and self-exclusion programs.

AI algorithms also protect gaming platforms from vices like cyber threats, hacking, disclosure of personal data to third parties, and other security breaches. A good example of this is the Secure Sockets Layer (SSL) and biometric authentication.

Customer Support

Customer service is an important part of any business. To improve its efficiency, web developers have integrated chatbots into every modern business website, including online casinos. These AI devices are powered to respond swiftly to customers’ queries, provide assistance, and offer valuable information.

It’s also worth noting that chatbots drastically reduce the iGaming platform’s operational costs. By limiting the need for human customer care representatives, these platforms can save some operational costs.

Predictive Analytics

AI algorithms are designed to decode and analyze historical data. These records can predict gaming performance and outcomes. Hence, iGaming platforms can better decide the outcomes of different games, the odds, wagering requirements, deposits, bonuses, and rewards to improve the gaming offerings and still make a decent profit.

Improved marketing methods

Since AI can predict players’ behavior, preferences, and performance, iGaming platforms often utilize these predictions to design effective marketing campaigns like welcome bonuses, no-deposit and deposit bonuses, free spins, and cashback. AI can also help these platforms identify low-profit and high-profit games so they can make informed decisions about improving low-profit games and promoting high-profit games.


While we have yet to see the maximum impact of AI in the iGaming industry, the many benefits of AI are not without a shadow of drawbacks. These drawbacks are particularly linked to ethical concerns of responsible gambling and exploitative behavior of some players. While the industry evolves to accommodate more benefits of AI, iGaming platforms and regulatory bodies must strike a balance between the potential of this innovation and its responsible use.

Mitchell Lebrun

Mitchell Lebrun is the head of content at EatWatchGamble, working directly with our team of writers to ensure EWG is the ultimate casino resource. Mitchell is an Oregon State grad and avid NBA fan.

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